Friday, July 13, 2012

Weekend Box Office Predictions (Jul 13 - 15): Ice Age 4

MoviePredicted Gross (m)Change
1. Ice Age: Continental Drift43.0$11,082 PTA
2. The Amazing Spider-Man32.0-48.4%
3. Ted22.0-31.7%
4. Brave11.0-43.9%
5. Magic Mike9.0-42.5%
6. Savages7.5-53.2%
7. Tyler Perry's Madea's Witness Protection5.0-50.9%
8. Katy Perry: Part of Me3.9-45.4%
9. Madagascar 33.7-50.8%
10. Moonrise Kingdom3.1-31.4%

The signs are not looking good for Ice Age 4. It did not enter Fandango's top 5 sales list until Thursday. Its number of Flixster/RottenTomatoes ratings trailed Madagascar 3 by 20% as of Thursday night (26K vs. 32K+), and unlike the latter, which saw the number surge from 14K on the previous Saturday, the pace of increase for Ice Age 4 has been much quieter this week. A sub-$50m opening appears all but certain, and I would not be surprised if the film struggles to break $40m.

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