Tuesday, August 9, 2011

China Weekly Box Office (08/01 - 08/07): Deathly Hallows Part 2 overcame Transformers 3 and set a new opening record for Harry Potter film

MovieWeekly Gross (yuan/dollar)Change# of showingsadmissionsTotal (yuan/dollar)
1. Harry Potter and the Deathly Hallows Part 2(哈利波特7(下))190.5m ($29.58m)New67,9074,720,019190.5m ($29.58m)
2. Transformers: Dark of the Moon(变形金刚3)167m ($25.94m)-53.9%87,8163,954,553933m ($144.82m)
3. Yang Shan-zhou(杨善洲)17m ($2.64m)+107.3%6,684527,29527.4m ($4.25m)
4. Seer(赛尔号)12.7m ($1.97m)-53.0%28,942488,46139.7m ($6.16m)
5. Shen Zhou 11(飞天)11m ($1.71m)-26.7%3,946312,23332.2m ($5.00m)
6. L-O-V-E(爱到底)7.5m ($1.16m)New9,778238,7017.5m ($1.16m)
7. Beginning of the Great Revival(建党伟业)6.8m ($1.06m)+235.0%2,348193,401368.83m ($57.04m)
8. Mysterious Island(孤岛惊魂)3.1m ($0.48m)-43.6%6,517105,47889.3m ($13.83m)
9. The Wages of Sin(水落石出)2.3m ($0.36m)New4,09175,6572.3m ($0.36m)
10. Xiang Xiao Qiang Yi Yang Huo Zhe(像小强一样活着)2.1m ($0.33m)+75.0%6,28082,2563.3m ($0.51m)
(Source, 1 Chinese Yuan == $0.1553)

Harry Potter is one of the rare foreign franchises to see every single film of the series released in China. The first 7 films grossed around 600m yuan combined, with the last one setting both the opening weekend high of 81m yuan and the total high of 205.18m. With the way Hollywood films have performed this summer, the expectations were certainly high for its finale, and it did not disappoint. It started out with 48.8m yuan ($7.58m) on Thursday and then grossed another 141.7m yuan ($22m) over the weekend, an improvement of 75% over Part 1. In just 5 days, it will surpass Part I's total. However, it did receive some help that escaped the previous one: Chinese Valentine's Day on Saturday, which propelled the Saturday earning to 65m yuan, accounted for 34% of the first four days' total. This will make the overall multiplier smaller than Part 1's 2.53. 400m yuan is no sure thing yet.

Transformers 3 had an expected hold against Harry Potter, but it is decelerating pretty fast, and with The Smurfs opening this Wednesday, it looks to finish short of 1.1b yuan ($170m). Still a mind-blowing total.

1 comment:

  1. Hollywood films have been doing amazing this summer. What is the share of Hollywood and domestic films so far this year? Last I read it was almost evenly matched and this was before Transformers and Potter even opened.

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