Tuesday, August 2, 2011

China Weekly Box Office (07/25 - 07/31): Transformers 3 had $118.9m after 11 days

MovieWeekly Gross (yuan/dollar)Change# of showingsadmissionsTotal (yuan/dollar)
1. Transformers: Dark of the Moon(变形金刚3)362m ($56.22m)-10.4%145,3418,678,973766m ($118.88m)
2. Seer(赛尔号)27m ($4.19m)New27,218960,17027m ($4.19m)
3. Shen Zhou 11(飞天)15m ($2.33m)+177.8%4,489423,48921.2m ($3.29m)
4. Yang Shan-zhou(杨善洲)8.2m ($1.27m)+272.7%3,544279,67210.4m ($1.61m)
5. Mysterious Island(孤岛惊魂)5.5m ($0.85m)-65.0%11,274188,67986.2m ($13.35m)
6. Wu Xia(武侠)4.3m ($0.67m)-73.1%8,223128,896172.3m ($26.66m)
7. Guo Ming Yi(郭明义)2.5m ($0.39m)+38.9%1,26678,9144.3m ($0.67m)
8. Beginning of the Great Revival(建党伟业)2.03m ($0.32m)-59.4%2,20082,958362.03m ($55.98m)
9. The Seal of Love(秋之白华)2m ($0.31m)New6578,6782.6m ($0.40m)
10. Treasure Inn(财神客栈)1.8m ($0.28m)-67.9%1,92346,427103.4m ($16.00m)
(Source, 1 Chinese Yuan == $0.1553)

This is an excellent hold by Transformers 3, better than both of the first two films' second week holds (-17% and -16.2% respectively, although the second one started on a Wednesday instead of Thursday). 74.6% of the total gross so far came from 3D, while IMAX accounted for 8.9%. The film did start losing some steam later in the week, and with the Harry Potter finale opening on Aug 4th, expect it to experience a heftier decline this week, probably in the 50% range or higher. Still, it should have no trouble clearing 1b yuan in several weeks.

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