Tuesday, July 26, 2011

China Weekly Box Office (07/18 - 07/24): Transformers 3 set all sorts of opening records

MovieWeekly Gross (yuan/dollar)Change# of showingsadmissionsTotal (yuan/dollar)
1. Transformers: Dark of the Moon(变形金刚3)404m ($62.66m)New95,4419,503,646404m ($62.66m)
2. Wu Xia(武侠)16m ($2.48m)-68.9%25,923478,612168m ($25.99m)
3. Mysterious Island(孤岛惊魂)15.7m ($2.44m)-61.9%25,969521,76880.7m ($12.50m)
4. Treasure Inn(财神客栈)5.6m ($0.87m)-62.7%9,840185,185101.6m ($15.72m)
5. Shen Zhou 11(飞天)5.4m ($0.84m)New1,671157,2056.2m ($0.96m)
6. Unthinkable(战略特勤组)5.4m ($0.84m)-72.3%9,833173,52128.8m ($4.46m)
7. Beginning of the Great Revival(建党伟业)5m ($0.78m)-64.3%6,217169,548360m ($55.66m)
8. Legend of a Rabbit(兔侠传奇)3.8m ($0.59m)-68.3%8,560112,65915.8m ($2.45m)
9. Coming Back(回马枪)3.4m ($0.53m)-29.2%10,539124,6358.2m ($1.27m)
10. To Love or Not(一夜情未了)2.3m ($0.36m)-20.7%7,51778,2845.2m ($0.81m)
(Source, 1 Chinese Yuan == $0.1551)

Transformers 3 didn't merely set the new records, it destroyed the old ones. It feels at each passing hour, it is establishing a new record, and this will continue for another couple of weeks, until eventually Avatar's endurance takes over. Here are some of the records it set:

Midnight - 12m yuan / $1.86m (+200% over the previous record of 4m yuan by Avatar)
Thursday w/ midnight - 102.3m yuan / $15.86m (Biggest opening day)
Saturday - 112m yuan / $17.37m (Biggest day ever)
Opening Weekend - 301.7m yuan / $46.79m
Opening Week - 404m yuan / $62.66m (previous record: Avatar's 287m yuan)
# of Showings for the Week - 95,441 (previous record: Avatar's 72,159)
Admissions for the Week - 9,503,646 (previous record: Avatar's 6,510,889, and again Avatar had a full 7 days when it established all its records, while Transformers 3 had just 4)

Transformers 3 also got off to a good start this week with a strong Monday hold, and it appears another week close to $60m is possible. Harry Potter (8/4) and then Smurfs (8/10) will provide good competitions on its 3rd and 4th week, but with such a strong first 14 days, it should clear $150m without sweat. I'm thinking a $170-180m finish.

1 comment:

  1. Thanks for posting this Xia....really nice work.