Wednesday, June 1, 2011

China Weekly Box Office (5/23 - 5/29): Kung Fu Panda 2 scored the biggest opening day ever

MovieWeekly Gross (yuan/dollar)Change# of showingsadmissionsTotal (yuan/dollar)
1. Pirates of the Caribbean: On Stranger Tides(加勒比海盗4)146m ($22.48m)-2.0%81,1223,780,424295m ($45.43m)
2. Kung Fu Panda 2(功夫熊猫2)108.5m ($16.71m)New32,2962,844,036108.5m ($16.71m)
3. Fast Five(速度与激情5)43m ($6.62m)-36.8%36,9631,352,201179m ($27.56m)
4. Life is a Miracle(最爱)6.2m ($0.95m)-60.8%18,196204,68856m ($6.18m)
5. A Beautiful Life(不再让你孤单)3.4m ($0.52m)-55.8%10,664110,35317.7m ($2.73m)
6. Mega Monster Battle: Ultra Galaxy Legends - The Movie(宇宙英雄之超银河传说)2m ($0.31m)-73.7%5,74870,92123.8m ($3.67m)
7. Thor(雷神)2m ($0.31m)-88.2%4,22759,34798m ($15.09m)
8. Rio(里约大冒险)0.32m ($0.049m)-78.7%5209,373138.82m ($21.32m)
9. Where Are You From?(你是哪里人)0.3m ($0.046m)New1,61311,3550.3m ($0.046m)
(Source, 1 Chinese Yuan == $0.1540)

Given the popularity the first Kung Fu Panda enjoyed in China (38m yuan opening week, 186m total), the expectations were high for the sequel. 300m yuan total felt certain, and Internet chatters were debating if 400m is possible. The gigantic opening just moved the bar higher. Panda 2 set the biggest opening day ever with 54m yuan ($8.3m), although it's not the biggest single day gross ever since most films don't open on the most lucrative day of the week, Saturday. Then it barely dropped on Sunday. 3D screens accounted for 72% of the gross, and IMAX accounted for 4.6%. With China celebrating International Children's Day on June 1st, expect good dailies this week where a 250m yuan ($38.5m) second week is quite possible, and the target for the total became 600m yuan, with $100m (650m yuan) in sight as well.

Since Panda 2 opened on Saturday, Pirates 4 had some breathing room for most of the week and took advantage. It should start decelerating more from this point on, but 400m yuan looks certain. Fast Five continued to hold well and should break 200m within a week or two. Thor, on the other hand, is crashing toward the finish line and may in fact miss 100m yuan.

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