Tuesday, June 21, 2011

China Weekly Box Office (06/13 - 06/19): Beginning of the Great Revival, the most hyped domestic release of the summer, opened

MovieWeekly Gross (yuan/dollar)Change# of showingsadmissionsTotal (yuan/dollar)
1. Beginning of the Great Revival(建党伟业)110m ($17.00m)New76,7063,053,011110m ($17.00m)
2. Kung Fu Panda 2(功夫熊猫2)59m ($9.12m)-53.5%55,4571,531,671524.5m ($80.94m)
3. Pirates of the Caribbean: On Stranger Tides(加勒比海盗4)28m ($4.33m)-52.5%28,176759,219462m ($71.21m)
4. Fast Five(速度与激情5)16m ($2.47m)-38.5%15,770489,596249m ($38.36m)
5. Skyline(天际浩劫)8.5m ($1.31m)-64.6%15,474274,54749.2m ($6.28m)
6. Na igre 2(超能游戏者)4.3m ($0.66m)-30.6%12,235149,15010.5m ($1.62m)
7. Love Finally(男得有爱)2.3m ($0.36m)New6,18279,7782.3m ($0.36m)
8. No. 32, B District(B区32号)1.4m ($0.22m)-77.4%4,30947,61914.1m ($2.18m)
(Source, 1 Chinese Yuan == $0.1545)

On one hand, there really isn't anything wrong with a 5-day 110m yuan start; on the other hand, Beginning of the Great Revival has been hyped so much, with studio stating 800m yuan total being the goal and Chinese government clearing everything out of the way to help, such a number does feel a letdown for its backers and a victory for people tired of government-promoted propaganda. With a start a little worse than what The Founding of a Republic had and little reason to watch it twice unless being forced to, it is unlikely to even reach 400m yuan total.

Facing the onslaught of Great Revival, the top three Hollywood films of the year in China all held up fine, highlighted again by Fast Five's sub-40% drop, simply amazing given it doesn't have the luxury of 3D screens that the other two have. These three look to finish with $90m, $75m, and $40m respectively.

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