Wednesday, May 18, 2011

China Weekly Box Office (5/9 - 5/15): Fast Five battles Thor

MovieWeekly Gross (yuan/dollar)Change# of showingsadmissionsTotal (yuan/dollar)
1. Fast Five(速度与激情5)68m ($10.47m)New37,5992,102,65968m ($10.47m)
2. Thor(雷神)59m ($9.08m)+195%52,3091,640,33979m ($12.16m)
3. Life is a Miracle(最爱)34m ($5.23m)New39,5781,059,85034m ($5.23m)
4. Mega Monster Battle: Ultra Galaxy Legends - The Movie(宇宙英雄之超银河传说)14.2m ($2.19m)New11,749474,59814.2m ($2.19m)
5. The Lost Bladesman(关云长)6.7m ($1.03m)-86.6%18,455197,407158.7m ($24.44m)
6. A Beautiful Life(不再让你孤单)6.6m ($1.02m)New9,614200,0606.6m ($1.02m)
7. Rio(里约大冒险)5.4m ($0.83m)-79.2%5,914109,157137m ($21.04m)
8. A Chinese Fairy Tale(倩女幽魂)3.5m ($0.54m)-85.4%36,443726,392141m ($21.70m)
9. The Next Three Days(危情三日)1.1m ($0.17m)-91.5%3,66335,78322.9m ($3.53m)
10. The Detective 2(B+侦探)0.73m ($0.11m)-93.9%3,22823,58622.73m ($3.50m)
(Source, 1 Chinese Yuan == $0.1539)

The only previous Fast and Furious installment to be released in China was the 4th one, which got 29m yuan in total. Fast Five beat it in two days. It will likely be frontloaded, with Pirates 4 and Kung Fu Panda 2 waiting in the wing. Still, it should reach $20m+ total and could beat Thor.

Don't be fooled by the 195% increase by Thor; the weekly figure is actually slightly lower than I expected (predicted 60m+ yuan). Fast Five appears to steal its thunder quite a bit, and the 3D screens will be in serious jeopardy the next couple of weeks, so the legs could be short from this point on.

Zhang Ziyi's latest film, Life is a Miracle, is a tough film to sell, as the AIDS subject remains relatively taboo in China. However, the great reviews from early screenings helped increase the awareness, as well as the presence of Ziyi and Aaron Kwok. Even though a film started on Tuesday seldom reaches 3 times the opening week figure by the end of its run, Life is a Miracle stands a chance with its good WOM and smaller initial built-in audience, putting 100m yuan in play.

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