Friday, March 11, 2011

Weekend Box Office Predictions (Mar 11 - 13): Battle: Los Angeles, Red Riding Hood, Mars Needs Moms

MoviePredicted Gross (m)Change
1. Battle: Los Angeles30.0$8,780 PTA
2. Rango20.0-47.5%
3. Red Riding Hood15.0$4,950 PTA
4. Mars Needs Moms13.0$4,171 PTA
5. The Adjustment Bureau12.5-40.9%
6. Hall Pass5.5-37.9%
7. Beastly4.0-59.4%
8. Just Go With It4.0-37.8%
9. The King's Speech3.9-37.4%
10. Gnomeo and Juliet3.7-48.9%

Don't have much energy to write analysis this week after a full day of programming. Many had a lot of faith for this week's openers, but the enthusiasm has dampened as we get near to the release, especially given we are experiencing the worst attendance drought in more than a decade. Look for the top 12's total to be on par with what last weekend achieved.

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