Friday, October 8, 2010

Weekend Box Office Predictions (Oct 8 - 10): Secretariat, Life as We Know It, My Soul to Take, It's Kind of a Funny Story

MoviePredicted Gross (m)Change
1. Secretariat15.7$5,100 PTA
2. The Social Network15.2-32.3%
3. Life as We Know It12.5$3,970 PTA
4. My Soul to Take7.3$2,840 PTA
5. Legend of the Guardians: The Owls of Ga'Hoole7.1-34.8%
6. The Town6.2-36.4%
7. Wall Street: Money Never Sleeps5.3-47.0%
8. Easy A4.0-40.7%
9. You Again3.1-45.8%
10. It's Kind of a Funny Story3.0$4,000 PTA
11. Case 392.5-53.2%
12. Let Me In2.3-55.3%

Don't have much time again to write in more details; I will just provide my daily breakdown for each time instead. Basically one factor to note is that Monday is Columbus Day in the U.S. and Thanksgiving in Canada. This means good news to all films, as their Sunday holds would improve by an average of 8% from the previous week, and family flicks would especially benefit. Secretariat itself will receive an extra boost for Sunday with Disney concerted effort to appeal to religious households.

MovieFridaySaturdaySunday
Secretariat4.76.3 (+34%)4.7 (-25%)
The Social Network4.5 (+155%)6.3 (+40%)4.4 (-30%)
Life as We Know It4.25.2 (+24%)3.1 (-40%)
My Soul to Take2.62.8 (+8%)1.9 (-32%)
Legend of the Guardians: The Owls of Ga'Hoole1.7 (+210%)3.2 (+90%)2.2 (-32%)
The Town1.9 (+134%)2.6 (+35%)1.7 (-36%)
Wall Street: Money Never Sleeps1.7 (+120%)2.3 (+35%)1.3 (-42%)
Easy A1.3 (+200%)1.7 (+31%)1.0 (-42%)
You Again0.93 (+140%)1.35 (+45%)0.77 (-43%)
It's Kind of a Funny Story0.91.2 (+35%)0.9 (-30%)
Case 390.75 (+120%)1.01 (+35%)0.7 (-31%)
Let Me In0.72 (+110%)0.97 (+35%)0.62 (-36%)

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