Monday, September 6, 2010

Monday Update for Inception in China

LA Times first reported the $13.6m figure for Inception's 5-day opening, and the number was echoed by mtime.com (China equivalent of IMDb) when it showed 93m yuan ($13.7m). These remain estimates, as the final actual will be reported tomorrow by the official agency in China, but it looks like the figure won't deviate much from that. The discrepancy from what was deducted using the crowd reports and the theater chain returns from the major cities like Shanghai and Guangzhou likely means it didn't perform as strongly in the smaller cities and rural areas, causing the biggest cities accounted for a bigger percentage of the market share. It is an excellent opening nonetheless, and 300m yuan still looks good given the word-of-mouth.

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