Wednesday, September 1, 2010

Early Opening Day Verdict on Inception in China: Superb

From all the reports I have been reading on various Chinese forums, in particular Baidu Tieba, I feel comfortable to put Inception's opening day at around 20m yuan, +/-5%.  It looks to have 85-95% of The Expendables' opening Friday's admissions, but with the benefit of 14 IMAX screens, the gross should be right on par.  It may not look very earth-shattering like Avatar's 33m yuan opening Monday, but it is in fact a remarkable number considering this is a non-summer Wednesday where school just got started, and people normally are not in the mood to rush out seeing films.  A 20m yuan start would mean a 120m+ opening five days (e.g. 20 + 16 + 25 + 38 + 30), and with the type of legs I expect it to achieve, 400m yuan ($58.8m) looks very much achievable.  Stay tuned.

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