Wednesday, August 18, 2010

China Weekly Box Office (8/9 - 8/15): A day of mourning on Sunday

MovieWeekly Gross (yuan/dollar)Change# of showingsadmissionsTotal (yuan/dollar)
1. Aftershock(唐山大地震)60m ($8.84m)-50.0%40,5421,631,214594m ($87.66m)
2. City Under Siege(全城戒备)39m ($5.75m)+25.8%32,6811,251,20370m ($10.33m)
3. Les aventures extraordinaires d'Adèle Blanc-Sec(阿黛拉的非凡冒险)17.5m ($2.58m)-37.5%16,866588,63145.5m ($6.72m)
4. Love In Disguise(恋爱通告)17m ($2.51m)New12,242549,98317m ($2.51m)
5. Curse of the Deserted(荒村公寓)6.2m ($0.91m)New4,553203,2126.2m ($0.91m)
6. OceanWorld 3D(深海探奇)4.7m ($0.69m)-52.5%5,475115,11120.7m ($3.05m)
7. The Emerald And The Pearl(翡翠明珠)3.4m ($0.50m)New3,544109,5713.4m ($0.50m)
8. Seven Arhat(七小罗汉)2.8m ($0.41m)-53.3%3,20489,28523.1m ($3.41m)
(Source, 1 chinese yuan == $0.1474)

One factor to note is that Sunday was a national day of mourning in China for the victims of landslide that killed more than 1,200 people in the country's northwest, and all entertainment venues were shut down, so the box office was essentially depressed by a day. Adding that this Monday was Chinese Valentine's Day, we could expect the holds to be quite strong for the current week. The releases of Shrek Forever (8/16) and The Expendables (8/20) will also add to the fireworks.

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