Tuesday, August 31, 2010

China Weekly Box Office (8/23 - 8/29): mediocre opening for The Last Airbender

MovieWeekly Gross (yuan/dollar)Change# of showingsadmissionsTotal (yuan/dollar)
1. The Expendables(敢死队)90m ($13.24m)+23.3%54,5792,802,865163m ($23.98m)
2. The Stool Pigeon(线人)32m ($4.71m)New24,5841,006,92232m ($4.71m)
3. The Last Airbender(最后的风之子)23m ($3.38m)New18,797672,51423m ($3.38m)
4. Shrek Forever After(怪物史莱克4)22m ($3.24m)-62.1%15,132494,71580m ($11.77m)
5. Aftershock(唐山大地震)12m ($1.77m)-65.7%11,435337,932641m ($94.57m)
6. Adventure of the King(龙凤店)11m ($1.62m)-26.7%13,297355,52625m ($3.68m)
7. Love In Disguise(恋爱通告)5.8m ($0.85m)-80.7%7,445198,35852.8m ($7.77m)
8. Curse of the Deserted(荒村公寓)2.4m ($0.35m)-83.2%3,67382,02322.9m ($3.37m)
(Source, 1 chinese yuan == $0.1471)

Excellent for The Expendables, and it will pass 200m yuan either this weekend or sometime next week. Inception will hit all films pretty hard and likely prevent it from getting to 250m. Still, one of the big successes of the year.

The second place turned out to be a surprise, as good word-of-mouth propelled The Stool Pigeon over The Last Airbender, and it was not a close contest, even though the latter had an extra day. Don't expect any legs for The Last Airbender either, and it should finish short of 40m yuan.

Shrek Forever After dropped hard, but it came as no shock because the film was released on a holiday Monday and had 7 full days for its opening week. Then The Last Airbender took away a lot of its 3D screens on the second go-around. It probably won't reach 100m yuan now.

A benchmark is also out of reach for Aftershock after last week's decline: $100m. It is losing the IMAX screens to Inception on Wednesday and should finish short of 650m yuan.

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