Tuesday, August 10, 2010

China Weekly Box Office (8/2 - 8/8): Aftershock three-peated

MovieWeekly Gross (yuan/dollar)Change# of showingsadmissionsTotal (yuan/dollar)
1. Aftershock(唐山大地震)120m ($17.72m)-48.7%68,0223,218,020534m ($78.82m)
2. City Under Siege(全城戒备)31m ($4.58m)New16,267960,94231m ($4.58m)
3. Les aventures extraordinaires d'Adèle Blanc-Sec(阿黛拉的非凡冒险)28m ($4.14m)New20,138938,65228m ($4.14m)
4. OceanWorld 3D(深海探奇)9.9m ($1.46m)+62.3%9,411239,82516.0m ($2.36m)
5. My Belle Boss(我的美女老板)6.1m ($0.90m)+27.1%10,302208,12010.9m ($1.61m)
6. Seven Arhat(七小罗汉)6.0m ($0.89m)-38.8%6,532313,49920.3m ($3.00m)
7. The Haunting Lover(等着你回来)3.1m ($0.46m)-38.0%5,807108,9248.1m ($1.20m)
8. Di Yi Shu Ji(第一书记)2.8m ($0.41m)-12.5%722111,9106.8m ($1.00m)
9. Knight & Day(危情谍战)2.3m ($0.34m)-67.1%3,14369,90890.9m ($13.41m)
10. Toy Story 3(玩具总动员3)1.5m ($0.22m)-50.0%2,35966,137110.9m ($16.34m)
(Source, 1 chinese yuan == $0.1477)

The HongKong police film City Under Siege had an excellent start, especially considering it opened on Friday. The starpower of Aaron Kwok and Shu Qi definitely helped, and it should have no problem reaching the 100m yuan benchmark. Les aventures extraordinaires d'Adèle Blanc-Sec opened on Tuesday and earned the highest opening week ever for a French film. The word-of-mouth is fine but nothing extraordinary. Should be on its way to a 70-80m yuan total.

On the holdovers front, Aftershock became the biggest Chinese film ever and only the second film to cross 500m yuan. However, the hold itself was merely OK and not strong enough to make $100m (680m yuan) total a lock yet. With competition intensifying in the upcoming weeks, it could see more drops around 50%. Still, it became the biggest Chinese film ever OceanWorld showed the staying power of both 3D and the documentary genre and should continue occupying a spot in the top 10 for a few weeks, while Knight & Day and Toy Story 3 are reaching the end of their runs.

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