Tuesday, August 24, 2010

China Weekly Box Office (8/16 - 8/22): The Expendables reigned supreme

MovieWeekly Gross (yuan/dollar)Change# of showingsadmissionsTotal (yuan/dollar)
1. The Expendables(敢死队)73m ($10.74m)New26,7182,206,10473m ($10.74m)
2. Shrek Forever After(怪物史莱克4)58m ($8.53m)New28,8061,282,61858m ($8.53m)
3. Aftershock(唐山大地震)35m ($5.15m)-41.7%23,985977,107629m ($92.81m)
4. Love In Disguise(恋爱通告)30m ($4.41m)+76.5%22,487997,00847m ($6.92m)
5. City Under Siege(全城戒备)18m ($2.65m)-53.8%16,045572,88388m ($12.97m)
6. Curse of the Deserted(荒村公寓)14.3m ($2.10m)+130.6%12,887483,43420.5m ($3.02m)
7. Adventure of the King(龙凤店)14m ($2.06m)New12,431443,03714m ($2.06m)
8. Les aventures extraordinaires d'Adèle Blanc-Sec(阿黛拉的非凡冒险)7.0m ($1.03m)-60.0%6,490234,58452.5m ($7.74m)
9. The Emerald And The Pearl(翡翠明珠)6.2m ($0.91m)+82.4%6,048297,7749.6m ($1.41m)
(Source, 1 chinese yuan == $0.1471)

A fantastic start for The Expendables. It had a second-best opening of the year for a foreign film, behind you-know-who and ahead of Alice in Wonderland (67m yuan) and Iron Man 2 (60m). Alice, with the help of 3D, finished with a 3.34 multiplier, while Iron Man 2 stopped at 2.88. The latter would put The Expendables' total at 210m yuan, but with fewer summer weekdays and films such as The Last Airbender and Inception waiting to open this week and next, it could experience shorter legs. Still, 200m yuan total will be a fantastic achievement. Jet Li is certainly a draw, but more importantly, I believe the nostalgic factor is playing a big role in the film's success, as 25-35 year old males in China grew up watching Stallone and Schwarzenegger when the first batch of Hollywood films was imported. It's similar to why Transformers films were so successful in that sense.

Shrek Forever After opened on Monday, so it had the full week to make the 58m, and over the weekend it got hit pretty hard by The Expendables in term of screens. However, the performance remains excellent, especially when one considers none of the previous Shrek films broke 13m yuan total in their respective releases. It should finish close to what Toy Story 3 earned (111m).

Lastly, Aftershock survived the new openers fine and is still on track for $100m.

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