Wednesday, August 4, 2010

China Weekly Box Office (7/26 - 8/1): strong second week for Aftershock

MovieWeekly Gross (yuan/dollar)Change# of showingsadmissionsTotal (yuan/dollar)
1. Aftershock(唐山大地震)234m ($34.54m)+30.0%89,2546,268,416414m ($61.1m)
2. Seven Arhat(七小罗汉)9.8m ($1.45m)+117.8%9,549313,49914.3m ($2.11m)
3. Knight & Day(危情谍战)7.0m ($1.03m)-56.3%6,903209,33088.6m ($13.07m)
4. OceanWorld 3D(深海探奇)6.1m ($0.90m)New3,981137,8536.1m ($0.90m)
5. The Haunting Lover(等着你回来)5.0m ($0.74m)New6,393174,3985.0m ($0.74m)
6. My Belle Boss(我的美女老板)4.8m ($0.71m)New4,832161,0734.8m ($0.71m)
7. Di Yi Shu Ji(第一书记)3.2m ($0.47m)+400%727127,4904.0m ($0.59m)
8. Toy Story 3(玩具总动员3)3.0m ($0.44m)-51.6%2,35966,137109.4m ($16.12m)
9. Tang Bo Hu Dian Qiu Xiang 2(唐伯虎点秋香2)3.0m ($0.44m)-75.0%5,13596,93054.0m ($7.97m)
(Source, 1 chinese yuan == $0.1476)

Aftershock continued to completely dominate the headlines. In fact, it received more admissions than what Avatar got on its sophomore week; only the lower average ticket price prevented it from claiming the largest second week ever (Avatar earned 1m yuan more). It is already a lock to pass 2012 to become the second biggest film ever in China, and with admissions already over 10m, it also possesses a great shot at surpassing Titanic for the 2nd place on the admissions chart (Avatar, of course, claims both records and will not be threatened in any way). Even with three new releases, no other film got more than 10,000 showings for the entire week, and with a weak August slate, Aftershock could see more solid holds and get to 700m+ yuan total.

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