Wednesday, July 21, 2010

China Weekly Box Office (7/12 - 7/18): Calm before the storm

MovieWeekly Gross (yuan/dollar)Change# of showingsadmissionsTotal (yuan/dollar)
1. Knight & Day(危情谍战)29.6m ($4.37m)-17.8%22,788907,97565.6m ($9.68m)
2. Triple Tap(枪王之王)27m ($3.99m)-41.9%24,504848,522111.5m ($16.46m)
3. Tang Bo Hu Dian Qiu Xiang 2(唐伯虎点秋香2)24m ($3.54m)+60%22,546773,19539m ($5.76m)
4. Toy Story 3(玩具总动员3)9.2m ($1.36m)-31.9%7,076199,479100.2m ($14.76m)
5. Xi You Ji(嘻游记)6.8m ($1.00m)-43.3%9,457251,38624.6m ($3.63m)
6. CJ-7 2(长江七号爱地球)6.6m ($0.97m)+13.8%13,299239,04312.4m ($1.83m)
7. Chernaya Molniya(黑色闪电)4.0m ($0.59m)New5,146129,7434.0m ($0.59m)
8. Spacked Out(无人驾驶)3.8m ($0.56m)-44.1%5,444117,97516.2m ($2.39m)
9. The Fantastic Water Babes(出水芙蓉)2.4m ($0.35m)-48.9%4,75386,2992.4m ($0.35m)
10. Welcome To Sha-ma Town(决战刹马镇)2.1m ($0.31m)-60.4%3,49269,62847.4m ($6.99m)
(Source, 1 chinese yuan == $0.1476)

With Aftershock, director Xiaogang Feng's latest film based on the tragic Tangshan earthquake 34 years ago, looming on July 22nd, studios have shunned away from releasing anything major in the several weeks around it. As a result, most films saw fine holds last week. Most notably, Toy Story 3 finally crossed 100m yuan, a good achievement after a somewhat disappointing opening. However, expect massive drops across the board this week since Aftershock will take away more than 95% of the screens (TS3 may be the only one that could survive) . It will also be the first Chinese film to be released in IMAX format. The degree of market saturation will be unprecedented, and record-breaking numbers are expected. Feng has publicly stated that the goal is 500m yuan ($74m) total, and I would not bet against it.

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