Wednesday, June 30, 2010

China Weekly Box Office (6/21 - 6/27): The Karate Kid

MovieWeekly Gross (yuan/dollar)Change# of showingsadmissionsTotal (yuan/dollar)
1. The Karate Kid(功夫梦)25m ($3.68m)New22,420794,15525m ($3.68m)
2. Toy Story 3(玩具总动员3)24m ($3.53m)-23.8%18,462531,56155.5m ($8.16m)
3. Welcome To Sha-ma Town
22m ($3.24m)New20,726717,54722m ($3.24m)
4. Shanghai(谍海风云)17m ($2.50m)-17.1%20,898504,00237.5m ($5.51m)
5. The Legend Is Born - Ip Man(叶问前传)6.5m ($0.96m)New7,803205,8916.5m ($0.96m)
6. Prince of Persia: The Sands of Time(波斯王子)5.9m ($0.87m)-77.3%7,776180,307161m ($23.62m)
7. Robin Hood(罗宾汉)5.5m ($0.81m)-79.6%7,628164,47345m ($6.61m)
8. Ocean Heaven(海洋天堂)5.3m ($0.78m)+3.9%6,946163,72310.4m ($1.53m)
9. Heaven Eternal, Earth Everlasting(80’后)4.4m ($0.65m)New5,761136,4794.4m ($0.65m)
10. Lost On Journey(人在囧途)3.6m ($0.53m)-73.3%6,349139,26436.9m ($5.42m)
(Source, 1 chinese yuan == $0.1471)

Even though it's set in China and co-produced by the distributor China Film Group, The Karate Kid did not have a strong start like it had in the U.S. It began the journey on Tuesday, so the overall multiplier from the opening week will be small, making 60m yuan ($8.8m) a more realistic target of where it could end up.

Toy Story 3's hold is somewhat disappointing too considering the great word-of-mouth, the holding power of 3D screens, and the fact that this is a 7-day vs. 5-day comparison (although the opening week did include one holiday). I was hoping for another 30m yuan week. Now it may not reach 100m yuan ($14.7m), and that would be a shame.

Both Prince of Persia: The Sands of Time and Robin Hood are winding down toward the end of their releases and should finish with $24m and $7m total, respectively.

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