Tuesday, April 6, 2010

China Weekly Box Office (3/29 - 4/4): Alice held up well

MovieWeekly Gross (yuan/dollar)Change# of showingsadmissionsTotal (yuan/dollar)
1. Alice in Wonderland(爱丽丝梦游仙境)84m ($12.31m)+25.4%37,1851,748,178151m ($22.12m)
2. Future X-Cops(未来警察)30m ($4.40m)New23,579963,08130m ($4.40m)
3. Just Another Pandora's Box(越光宝盒)18m ($2.64m)-60.0%20,968566,037119m ($17.43m)
4. Beauty on Duty(美丽密令)16.5m ($2.42m)New15,623548,17216.5m ($2.42m)
5. Fire of Conscience(火龙对决)7.7m ($1.13m)New9,366241,5307.7m ($1.13m)
6. Crossing Hennessy(月满轩尼诗)6.0m ($0.88m)New6,307183,1506.0m ($0.88m)
7. Avatar(阿凡达)2.7m ($0.40m)-73.8%14031,0231.325b ($194.10m)
8. Percy Jackson & the Olympians: The Lightning Thief(波西·杰克逊与神火之盗)1.0m ($0.15m)-84.6%2,34831,70529.1m ($4.26m)
(Source, 1 chinese yuan == $0.14652)

A $12m week is excellent for Alice in Wonderland, and after 10 days, its total has already grown to $22m. 3D/IMAX is responsible for more than 80% of the gross, and it won't face any competition there until Clash of the Titans opens on April 16th, so $40m definitely looks good.

Both Future X-Cops and Beauty on Duty are directed by the well-known Hong Kong director Jing Wang, but targeting very different demographics. With a stellar cast led by Andy Lau and Bingbing Li and the sci-fi genre, it is no surprise that Future X-Cops came out on top in the opening week. On the other hand, Beauty on Duty, a comedy focusing on the female audience, could enjoy better legs.

Except for a few IMAX theaters, Avatar has essentially finished its run. Although reaching $200m would have been nice, it still set a standard that won't be challenged for years. I am in fact willing to say it will remain the highest grossing film of the decade even as the China market continues to expand in the next 10 years.

Films grossed 170m yuan in total last week, doubling the amount of the equivalent week from a year ago and setting a new spring record.

No comments:

Post a Comment