Tuesday, March 23, 2010

China Weekly Box Office (3/15 - 21): Avatar's reign ended

MovieWeekly Gross (yuan/dollar)Change# of showingsadmissionsTotal (yuan/dollar)
1. Just Another Pandora's Box(越光宝盒)56m ($8.20m)New27,7001,714,63556m ($8.20m)
2. Avatar(阿凡达)27m ($3.96m)-15.6%8,533442,9861.312b ($192.19m)
3. Percy Jackson & the Olympians: The Lightning Thief(波希杰克逊与神火之盗)16m ($2.34m)+185.7%20,869519,31121.6m ($3.16m)
4. Sherlock Holmes(大侦探福尔摩斯)6.4m ($0.94m)-64.4%7,732198,32671.4m ($10.46m)
5. Gamer(天地逃生)5.5m ($0.81m)New6,345178,1665.5m ($0.81m)
6. 7th Grade Civil Servant(特工强档)3.0m ($0.44m)-69.1%7,073106,23215.0m ($2.20m)
7. Kandidaten(迷魂陷阱)2.6m ($0.38m)-13.3%6,60287,4835.6m ($0.82m)
8. K-20:Legend of the Mask(变相黑侠)2.6m ($0.38m)-48.0%7,42488,6467.6m ($1.11m)
9. Big Soldiers(大兵小将)2.6m ($0.38m)-80.9%5,47389,102151.2m ($22.15m)
10. Hot Summer Days(全城热恋)1.0m ($0.15m)-85.7%2,51833,266127.5m ($18.68m)
(Source, 1 chinese yuan == $0.146492)

Just Another Pandora's Box had an excellent opening for this time of the year, especially considering the 56m yuan was the total over 4 days as it opened on Thursday. It will have no problem surpassing 100m yuan even with pretty mediocre word-of-mouth and could reach as high as 150m yuan.

Avatar finally relinquished the throne after 10 weeks, but given it has been extended indefinitely, $200m remains a real possibility. The key would be how many screens it will lose to Alice in Wonderland on Friday, in particular the IMAX ones. Even though there are only 12 or 13 IMAX screens (a couple were added last month) available in China, they alone accounted for 30-40% of the gross the last couple of weeks.

Considering it opened on a Sunday, thus making the weekly comparison be between a full 7-day week and a single day, Percy Jackson had a terrible hold. It will likely finish short of $6m.

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