Saturday, January 23, 2010

More Avatar in China Update

Sunday 5pm update: More confirmation from China news outlet.

The theater chains from Shanghai and other cities have confirmed (indicated in the post No. 9 and 10 at this thread) that for theaters without 3D screen or equipment, they are allowed to show the 2D version of Avatar, while for theaters with 3D screens, they are no longer encouraged to show the 2D. So it's theater-based rather than city-based, and that is good news since it means all of the 2D-only theaters could start showing Avatar again regardless of their locations.

Here is the official notice sent out to theaters:

On the actual gross front, the early report shows Avatar has broken $100m in China by the end of Friday. The battle between China and France for Avatar's biggest international market is on.