Sunday, January 10, 2010

A Historical Opening Week

The first official estimate from Fox is in: $40.1m or 274m yuan, as Screen Daily reported. And I have a feeling the figure will be revised upward with actual, similar to what happened to 2012. With the way the tickets are selling, Sunday could easily see no drop from Saturday.

The theaters are saying they are going to run Avatar all the way through February, and with the high ticket price as well as the demand IMAX and 3D have, $100m total is a no brainer, while $120m is basically certain too. The question now becomes if Avatar could reach 1 billion yuan, or $146m.

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