Wednesday, December 23, 2009

China Weekly Box Office (12/14 - 20): Bodyguards and Assassins, the last big film of 2009

Movie
Weekly Gross (yuan/dollar)
Change
Total (yuan/dollar)
1. A Simple Noodle Story (三枪拍案惊奇)
76m ($11.13m)
-25%
177.32m ($25.97m)
2. Bodyguards and Assassins (十月围城)
74.8m ($10.95m)
New
74.8m ($10.95m)
3. The Treasure Hunter (刺陵)
16.5m ($2.42m)
-51.5%
50.5m ($7.40m)
4. The Storm Riders 2 (风云2)
15m ($2.20m)
-50.0%
45m ($6.59m)
5. 2012
8.8m ($1.29m)
-61.7%
455.8m ($66.79m)
6. Mulan (花木兰)
0.9m ($0.13m)
-90.8%
83.2m ($12.19m)
7. G-Force (豚鼠特工队)
0.75m ($0.11m)
-70.0%
26.5m ($3.88m)
(Source, 1 chinese yuan == $0.14645)

The crowded market is showing its full effect. Mulan, The Storm Riders 2, The Treasure Hunter were all considered strong (or almost shoe-in) contenders for 100m yuan, but it appears none of them will make the benchmark. A Simple Noodle Story is not going to challenge the initial target of 400m yuan either; however, that has more to do with its polarized word-of-mouth. Bodyguards and Assassins, on the other hand, is carrying excellent WOM and could conceivably surpass A Simple Noodle Story in total gross. This week will provide a brief breathing window, and then all eyes will be on the highly anticipated arrival of Avatar on Jan 2nd.

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