Wednesday, December 2, 2009

China Weekly Box Office (11/23 - 29): 2012 on track for the all-time record

MovieWeekly Gross (yuan/dollar)ChangeTotal (yuan/dollar)
1. 2012118m ($17.29m)-19.2%351m ($51.4m)
2. Mulan(花木兰)30m ($4.40m)New30m ($4.40m)
3. G-Force(豚鼠特工队)14m ($2.05m)New14m ($2.05m)
4. Panda Express(熊猫大侠)7.2m ($1.05m)-30.1%17.5m ($2.56m)
5. District 9(第九区)5.4m ($0.79m)New5.4m ($0.79m)
6. Twilight(暮光之城:暮色)5.0m ($0.73m)New5.0m ($0.73m)
7. Mars Baby(火星没事)3.7m ($0.54m)-19.6%8.3m ($1.22m)
8. The Robbers (我的唐朝兄弟)0.9m ($0.13m)-1.8m ($0.26m)

(Using exchange rate of 1 yuan = $0.14650)

2012 has simply been nothing short of amazing. Four new releases, one highly-anticipated domestic production with three well-known foreign films, were unable to put much a dent in slowing its momentum down. 2012 dropped less than 20% and had the highest third weekend ever. It is now only 80m yuan away from breaking Transformers 2's record for the overall gross and could conceivably achieve it this week as no major release is scheduled until Dec 9th.

Mulan had a fine but not spectacular debut. With fierce upcoming competition looming, reaching 100m yuan may be difficult even though it has good word-of-mouth. G-Force was released on Tuesday, so a 14m yuan opening week could only be considered average, but at least it fared better than the other two Hollywood films. Twilight finally reached the other side of Pacific a year after its domestic release, and with such a delay, the result was pretty much expected. District 9 had a shorter delay by comparison, but it targets more of an Internet audience, many of whom would go and find a pirate copy as soon as it became available. Having 2012 still dominating the headline and screens does not help either. 20m yuan will be a good total after its opening.

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