Wednesday, November 18, 2009

China Weekly Box Office (11/09 - 11/15): 2012 Annihilated Competition

MovieWeekly Gross (yuan/dollar)ChangeTotal (yuan/dollar)
1. 201287m ($12.74m)New87m ($12.74m)
2. Knowing (神秘代码)6.6m ($0.97m)-54.5%31m ($4.54m)
3. Michael Jackson's This Is It (就是这样)6.2m ($0.91m)-61.2%46.2m ($6.77m)
4. Astro Boy (阿童木)3.5m ($0.51m)-55.1%44.3m ($6.49m)
5. My Airhostess Roommate (恋爱前规则)2.7m ($0.40m)-41.3%7.3m ($1.07m)
6. The Message (风声)2.6m ($0.38m)-63.9%216.6m ($31.73m)
7. Radish Warrior (倔强萝卜)2.5m ($0.37m)-48.5%21.5m ($3.15m)
8. The Taking of Pelham 1 2 3 (地铁惊魂)1.7m ($0.25m)-60.5%30m ($4.39m)
9. Visitors from the Sui Dynasty (隋朝来客)1.65m ($0.24m)+3%3.2m ($0.47m)

(Using exchange rate of 1 yuan = $0.14648)

With all the promotions and plot connection, 2012 was expected to big in China, but the real numbers are still jaw-dropping. The opening is the biggest for November by far, and although it only ranked 4th for the year (a testament on how much the market is growing), the other three - Transformers 2, The Founding of a Republic, and Red Cliff Part II - all had extra days for the first week. More impressively, Sunday was actually its biggest day with 33m yuan, 20% better than Saturday's take. With the rest of November empty, look for some strong holds the next couple of weeks. It's definitely on a trajectory to a $40m+ total, and even $50m could be possible too.

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