Wednesday, September 23, 2009

China Weekly Box Office (09/14 - 20)

MovieWeekly Gross (yuan/dollar)ChangeTotal (yuan/dollar)
1. The Founding of a Republic (建国大业)124.36m ($18.22m)New124.36m ($18.22m)
2. Cow (斗牛)3.8m ($0.56m)-28.3%9.1m ($1.33m)

(Using exchange rate of 1 yuan = $0.1465)

The last week was about one film and one film only: the highly anticipated release of The Founding of a Republic, a tribute to the 60th anniversary of People's Republic of China. The main attraction of the 140-minute film is in fact not its plot, but rather its cast, as it contains almost the entire album of current well-known Chinese actors and actresses domestically or abroad (check out the amazing list at IMDb), with most only getting a few lines to speak. Viewers are competing to see how many actors they could recognize, and they better pay attention to each frame, otherwise they could miss the only appearance of someone famous. With October 1st (The Independence Day) holiday right around the corner and an empty market, the prospect cannot look any brighter for it. It should have no problem at making 300m yuan, and even 400m is a possibility.

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