Wednesday, August 5, 2009

China Weekly Box Office (Jul 27 - Aug 2): Local films dominated

MovieWeekly Gross (yuan/dollar)ChangeTotal (yuan/dollar)
1. Overheard (窃听风云)35m ($5.12m)+45.8%59m ($8.64m)
2. On His Majesty's Secret Service (大内密探零零狗)34m ($4.98m)New34m ($4.98m)
3. McDull-Kungfu Ding Ding Dong (麦兜响当当)29m ($4.25m)+16.0%54m ($7.91m)
4. Ice Age: Dawn of the Dinosaurs (冰川世纪3)23m ($3.37m)-32.4%136m ($19.91m)
5. Harry Potter and the Half-Blood Prince (哈里波特6)16.5m ($2.42m)-65.6%150m ($21.96m)
6. One Night In Supermarket (夜店)5.3m ($0.78m)+23.3%9.6m ($1.41m)
7. Tracing Shadow (追影)5.0m ($0.73m)New5.0m ($0.73m)
8. Transformers: Revenge of the Fallen (变形金刚2)4.6m ($0.67m)-69.3%427.9m ($62.64m)
9. Bao Chi Ai Ni (保持爱你)3.0m ($0.44m)New3.0m ($0.44m)
10. My Girlfriend Is a Cyborg (我的机器人女友)1.1m ($0.16m)New1.1m ($0.16m)

(Using exchange rate of 1 yuan = $0.14640)

Second week in a row where there are no new Hollywood films released, but it didn't stop the overall box office from breaking 150m yuan again. In the end, the scorching hot July set a monthly record with 660m+ yuan, and the momentum is continuing into August. Both Overheard, whose increase surprises me quite a bit, and McDull held up well, sandwiching director Jing Wong's latest comedy. On the opposite side, Harry Potter 6 suffered another steep drop, and with both Up and G.I. Joe opening this week, it is pretty much certain that it won't reach a multiplier of 2 from its first 5 days. In fact, Ice Age 3 would have had a real shot at passing HP6 in total if not for the opening of Up; but instead, similar to what happened in the U.S. when G-Force opened, IA3 should shrink dramatically with the loss of 3D screens and direct competition. Transformers 2 is going to finish with 430m yuan.

The total box office last week was 158m yuan ($23.1m), an increase of 129% from previous year, and the admission rose 109% to 5.1m.

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