Thursday, August 13, 2009

China Weekly Box Office (08/03 - 08/09)

MovieWeekly Gross (yuan/dollar)ChangeTotal (yuan/dollar)
1. On His Majesty's Secret Service (大内密探零零狗)35m ($5.12m)+2.9%69m ($10.10m)
2. G.I. Joe: The Rise of Cobra (特种部队:眼镜蛇的崛起)26m ($3.80m)New26m ($3.80m)
3. Up (飞屋环游记)22m ($3.22m)New
22m ($3.22m)
4. Overheard (窃听风云)17.5m ($2.56m)-50.0%76m ($11.12m)
5. McDull-Kungfu Ding Ding Dong (麦兜响当当)11.0m ($1.61m)-62.1%65m ($9.51m)
6. Ice Age: Dawn of the Dinosaurs (冰川世纪3)7.6m ($1.11m)-67.0%143m ($20.93m)
7. Tracing Shadow (追影)5.3m ($0.78m)+6.0%10.3m ($1.51m)
8. Harry Potter and the Half-Blood Prince (哈里波特6)5.0m ($0.73m)-69.7%154.5m ($22.62m)
9. Doraemon 3 (哆啦A梦3)3.7m ($0.54m)New
3.7m ($0.54m)
10. One Night In Supermarket (夜店)2.3m ($0.34m)-56.6%12m ($1.76m)
11. Transformers: Revenge of the Fallen (变形金刚2)2.0m ($0.29m)-56.5%430m ($62.94m)

(Using exchange rate of 1 yuan = $0.14634)

Up was released first on Tuesday, while G.I. Joe was released on Friday, so the latter appears to be more impressive there, being able to come out ahead while having three fewer days. However, Up, as a 3D-only release, has just around 300 screens, while G.I. Joe is in the 900 range. Also, Up is already showing much better stamina, so which one will finish on top at the end remains unknown. Regardless, Up is going to be the highest grosser ever for a Pixar film in China (getting a proper release for once, even though still 2 months late, definitely helps).

Doraemon's brand is pretty stable in China, but competing in a crowded market of Up, McDull, and Ice Age 3 is not a great idea. Comparing to the first two Doraemon films' respective total of 22m and 15m yuan, getting to 10m yuan will be a success for this one.

The market grossed 138m yuan ($20.2m) in total last week, an increase of 154% from previous year; the admission rose 118% to 4.4m.

1 comment:

  1. I am interested to see your weekend predictions. Do you expect D9 to be #1 this weekend? Any way GIJoe could hang on?