Wednesday, July 29, 2009

China Weekly Box Office (Jul 20 - 26)

MovieWeekly Gross (yuan/dollar)ChangeTotal (yuan/dollar)
1. Harry Potter and the Half-Blood Prince (哈里波特6)48m ($7.03m)-43.5%133m ($19.47m)
2. Ice Age: Dawn of the Dinosaurs (冰川世纪3)34m ($4.98m)-18.1%113m ($16.54m)
3. McDull-Kungfu Ding Ding Dong (麦兜响当当)25m ($3.66m)New25m ($3.66m)
4. Overheard (窃听风云)24m ($3.51m)New24m ($3.51m)
5. Transformers: Revenge of the Fallen (变形金刚2)15m ($2.20m)-51.6%423m ($61.92m)
6. One Night In Supermarket (夜店)4.3m ($0.63m)New4.3m ($0.63m)
7. Looking for Jackie (寻找成龙)1.0m ($0.15m)-58.3%15.0m ($2.20m)
-. Ma Lan Hua (马兰花)0.2m ($0.029m)-63.6%8.2m ($1.20m)


(Using exchange rate of 1 yuan = $0.14638)

Three new local films were released last week, with McDull, a HongKong-mainland co-production, winning a tight race over the latest HK cop film Overheard. Some may consider it an upset, but McDull has become a beloved cartoon character among Chinese ever since the first one was released in 2001. It also opened at an excellent time, as the market had not seen a Chinese animated film since spring.

HP6 had a rather steep second week drop for a Wednesday opener. Look like its natural frontloadedness and mediocre WOM among local viewers are taking some toll. $26m total is a more realistic goal now. On the other hand, even with new direct competition, Ice Age 3 has shown nothing but endurance since it opened, becoming the 12th film of the year to cross 100m yuan this past week. $20m total is possible. As for Transformers 2, it will continue to be around for a few more weeks and build on its record. Look for a $65m finish.

The box office fell a little bit from previous week to 152m yuan ($22.2m), but it was still an increase of 81% from 2008, with the admission jumping 68.5% to 4.6m.

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