Friday, July 24, 2009

China Weekly Box Office (07/13 - 07/19): Harry Potter excelled

MovieWeekly Gross (yuan/dollar)ChangeTotal (yuan/dollar)
1. Harry Potter and the Half-Blood Prince (哈里波特6)85m ($12.44m)New85m ($12.44m)
2. Ice Age: Dawn of the Dinosaurs (冰川世纪3)41.5m ($6.07m)+10.6%79.0m ($11.56m)
3. Transformers: Revenge of the Fallen (变形金刚2)31m ($4.54m)-58.1%408.3m ($59.77m)
4. Looking for Jackie (寻找成龙)2.4m ($0.35m)-66.7%14.0m ($2.05m)
5. Terminator Salvation (终结者2018)1.3m ($0.19m)-69.0%112.0m ($16.39m)
6. Ma Lan Hua (马兰花)0.55m ($0.081m)-45.0%8.0m ($1.17m)

(Using exchange rate of 1 yuan = $0.14638)

The box office in China continues to be on fire. The best any of the first 5 Harry Potter movies did in total was 145m yuan (by Order of the Phoenix), a number Half-Blood Prince should reach before the end of this week. Even though the word-of-mouth among Chinese moviegoers appears to be lukewarm, It is on pace for $30m+ total.

Ice Age 3 built upon its healthy opening and will become the second highest grosser ever for a foreign animated film, after Kung Fu Panda. With help from 3D screens, it could reach $20m total.

Transformers 2 got hit hard as expected, but became the first film ever to break 400m yuan in China. a magnificent feat. Probably won't have the stamina for $70m, so look for a $66m finish.

No new domestic films were released last week. Nonetheless, the market grossed 162.5m ($23.7m) in total, an increase of 23% from 2008. The admission rose 15.4% to 4.7m.


  1. Thanks for the numbers. Any idea what kind of drop potter is looking for this weekend.

  2. On a weekly basis, I expect HP6 to gross 60m yuan, or $8.8m, this week, a little harder drop than what Transformers 2 got.